AI Search is redefining how users find and engage with content across platforms like Google AI Overviews, ChatGPT, and Perplexity. This blog breaks down what marketers need to know to stay visible in a zero-click search world. Learn why traditional SEO tactics are no longer enough, how AI chooses what content to display, and how to structure your content to get cited in AI-generated answers. Includes a free downloadable AI Search 101 Playbook with practical steps to get started.

Search has always reflected how we seek and trust information — and it’s evolving again. From Yahoo directories to Google dominance, TikTok hacks to AI-generated answers, each shift tells the story of changing user behavior. This article traces the history of search to reveal what today’s marketers need to understand about AI Search — and how to show up in the places that matter most next.

The word “search” doesn’t mean what it used to. From Google Ads to organic rankings to AI-generated answers, today’s search landscape is fragmented — and evolving fast. In this post, Brittany Trafis explains the differences between Paid Search, SEO, and AI Search — and why understanding each is critical if you want your content to stay visible in 2025 and beyond.

Just like SEO reshaped marketing in the '90s, a new shift is happening now: AI Search.

Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are rewriting the rules of visibility. Ranking high doesn’t guarantee showing up — only relevance, clarity, and structure do.