Learn how to optimize your content specifically for AI search engines like Google AI Overviews, ChatGPT, and Perplexity. This blog outlines the key strategies to increase visibility in AI-generated answers, including how to structure your content for chunking, build topical authority, and align with user intent. You’ll also discover new metrics for measuring success—because in AI search, being the best answer matters more than ranking first. If you want your content to be cited, surfaced, and trusted by AI, this guide will show you how.

Whether you call it AEO or GEO, it all falls under the umbrella of AI Search. Beyond keywords and rankings, AI Search defines how people discover information across search engines, generative platforms, and conversational tools. Brands that view it as one tactic risk missing their customers.

Search has entered a new era. The days of fighting for blue links are over. AI now retrieves, ranks, and generates answers instantly, often without a single click. In this landscape, visibility is not guaranteed; it is earned. The new AI Search Stack (Retrieval → Ranking → Generation) is reshaping how content is discovered and delivered. Marketers who adapt will position their brands to be chosen as the answer, not overlooked as an option.

Every 15-day delay in launching a SaaS marketing campaign can cost you ~$225,000 in pipeline.

Traditional, manual-first workflows create bottlenecks that slow execution, waste budget, and stall growth. In this article, we break down the real cost of these delays—and show how combining AI agents with human strategic expertise can launch campaigns 5x faster, optimize continuously, and protect revenue.

Why the Agency Model Is Broken for SaaS Marketing—and What to Do Instead
Traditional marketing agencies are too slow, too rigid, and out of sync with how SaaS companies grow today. Learn why high-performing SaaS teams are replacing the agency model—and what a faster, AI-powered alternative looks like.

AI Search is redefining how users find and engage with content across platforms like Google AI Overviews, ChatGPT, and Perplexity. This blog breaks down what marketers need to know to stay visible in a zero-click search world. Learn why traditional SEO tactics are no longer enough, how AI chooses what content to display, and how to structure your content to get cited in AI-generated answers. Includes a free downloadable AI Search 101 Playbook with practical steps to get started.

Search has always reflected how we seek and trust information — and it’s evolving again. From Yahoo directories to Google dominance, TikTok hacks to AI-generated answers, each shift tells the story of changing user behavior. This article traces the history of search to reveal what today’s marketers need to understand about AI Search — and how to show up in the places that matter most next.

The word “search” doesn’t mean what it used to. From Google Ads to organic rankings to AI-generated answers, today’s search landscape is fragmented — and evolving fast. In this post, Brittany Trafis explains the differences between Paid Search, SEO, and AI Search — and why understanding each is critical if you want your content to stay visible in 2025 and beyond.

Just like SEO reshaped marketing in the '90s, a new shift is happening now: AI Search.

Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are rewriting the rules of visibility. Ranking high doesn’t guarantee showing up — only relevance, clarity, and structure do.