Today’s Agency Model Is Broken
Why marketing teams are fed up—and what a new model looks like
At SaaStr, we spoke with over 300 marketing leaders—CMOs, founders, and operators responsible for pipeline, performance, and ROI.
We expected a mix of perspectives.
Instead, we heard the same thing over and over again:
“The agency model doesn’t work anymore.”
They weren’t complaining about a single agency or one bad campaign. They were calling out something deeper and more fundamental:
The entire agency model is broken.
And the most surprising part?
Most of them didn’t even realize there was another option.
This article explains why today’s agency model is failing modern marketing teams—and introduces a faster, smarter alternative designed for how SaaS growth actually works today.
The Wrong Fix for the Wrong Problem
For decades, when marketing results underdelivered, the fix was always the same:
Fire your agency. Hire a different one.
But over time, something became clear:
The problem isn’t which agency you choose—it’s the agency model itself.
Even the best agencies today still follow the same outdated structure:
Long onboarding and slow timelines
High overhead from project management and meetings
Limited campaign variation and manual workflows
Human-only bandwidth with limited scale
Delayed reporting cycles
A focus on activity—not outcomes
That’s not execution. That’s friction.
And for high-growth SaaS teams, it simply doesn’t work anymore.
The Agency Model Can’t Keep Up
Modern marketing moves faster than ever. SaaS companies launch products, pivot strategies, and chase market windows in real time.
The old model of working with an agency just can’t keep up.
When agencies fall short, many teams turn inward. But in-house teams often face the same limitations: too few people, too many hats, too much manual work.
In both cases, growth slows.
It’s Not a Talent Issue—It’s a Model Issue
This isn’t about bad agencies or underperforming marketers.
The reality is simple:
Today's agency model was never designed for the speed, complexity, and accountability of today’s SaaS marketing.
We’re asking modern teams to deliver performance using an operating model built for a different era—one that predates AI, real-time attribution, and the pace of digital transformation.
If you’ve felt like execution is harder than it should be…
You’re not imagining it.
You’re just stuck inside a broken model.
Introducing a New Model: Service-as-a-Software
Soarion Digital isn’t an agency. It’s not a platform. It’s a new kind of solution.
We’ve built a category-defining alternative to today’s agency model—one that blends technology and expertise into a streamlined, results-first system.
We call it Service-as-a-Software.
Here’s how it works:
AI agents trained on high-performing campaigns execute faster and smarter
Human experts guide strategy, interpret performance, and adapt in real time
Campaigns launch in days, not weeks
Weekly reporting ensures total clarity and accountability
No fluff, no hand-holding, no wasted spend
This is not outsourcing. It’s not just another vendor relationship.
It’s a modern growth engine—built to replace the limitations of the agency model entirely.
What This Looks Like in the Real World
Teams working with Soarion see results faster, with less friction:
5x increase in traffic share within the first 30 days
23% reduction in budget waste during week one
32% improvement in conversion rates from optimized campaign delivery
This is what happens when execution is built to move at the speed of SaaS.
If You’re Feeling the Friction—You’re Not Alone
Your agency isn’t slow because they’re bad.
Your internal team isn’t overwhelmed because they’re inefficient.
The system you’re using is just outdated.
This is why we built Soarion. Not as an agency replacement—but as a model replacement.
One that gives you back your speed. Your control. And your results.
If you’re already feeling the weight of the broken model, schedule a performance audit and let us show you how fast things can move—when the model actually works.
Frequently Asked Questions
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Soarion is a Service-as-a-Software partner that blends trained AI agents and strategic marketing experts to deliver high-performance execution without the overhead of today’s agencies.
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Because it’s slow, expensive, rigid, and out of sync with how modern SaaS teams operate. It’s an outdated system built for a different era—and it hasn’t evolved.
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Soarion Digital launches campaigns in days, not weeks. Our AI agents drive execution and optimization, while human experts ensure alignment and strategy. You get real performance, not just project management.
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No. It’s not a tool you license or a team you manage. It’s a done-for-you operating model for growth: fast, accountable, and built for ROI.
